We've been inside the machine.
Hosting companies. Design agencies. Security firms. Early social platforms. We've seen what breaks, what scales, and what gets lost when growth becomes the only metric that matters.
We've watched companies optimize for engagement instead of empathy. Monetize attention instead of respecting time. Build on shaky foundations with no plan to fix them — just layers of noise to hide the cracks.
We stayed quiet longer than we should have. But silence isn't neutral when the systems are broken.
So we left.
Not to disrupt. Not to compete. But to build — carefully — the things we wished had always existed.